Digital Marketing Training
Exclusive curriculum for effective students learning
Here is a detailed course outline for Digital Marketing training at Creative Digita Academy:
Module 1:
Introduction to Digital Marketing
- Introduction to Digital Marketing
- Overview of Digital Marketing channels and tactics
- Setting up a Digital Marketing strategy
- Understanding the customer journey and buyer personas
Module 2:
Search Engine Optimization (SEO)
- Introduction to SEO
- Understanding how search engines work
- Keyword research and on-page optimization
- Link building and off-page optimization
- Local SEO and mobile optimization
- Measuring and reporting on SEO success
Module 3:
Pay-Per-Click (PPC) Advertising
- Introduction to PPC Advertising
- Setting up and managing campaigns on Google Ads and Bing Ads
- Keyword research and targeting strategies
- Writing effective ad copy and landing pages
- Measuring and reporting on PPC success
Module 4:
Social Media Marketing
- Introduction to Social Media Marketing
- Setting up and managing profiles on various social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
- Content creation and curation
- Social media advertising and promoted posts
- Measuring and reporting on social media success
Module 5:
Content Marketing
- Introduction to Content Marketing
- Creating and executing a content marketing strategy
- Types of content (blog posts, videos, infographics, etc.)
- Content distribution and promotion
- Measuring and reporting on content marketing success
Module 6:
Email Marketing
- Introduction to Email Marketing
- Setting up and managing email campaigns
- Segmenting email lists and personalizing email content
- Writing effective subject lines and email copy
- Measuring and reporting on email marketing success
Module 7:
Web Analytics
- Introduction to Web Analytics
- Setting up and using Google Analytics
- Understanding website traffic and user behavior
- Measuring and reporting on website performance
Module 8:
Digital Marketing Project work
- Students will work on a digital marketing project to apply their knowledge and skills
Module 9:
Conclusion
- Recap of key topics covered
- Career opportunities in Digital Marketing
- Recommended resources for continued learning and improvement.
The course includes a combination of 5% lectures, 85% hands-on activities, and 10% assessments to ensure that participants have a solid understanding of the topics covered. The typical duration of the course can range from 2-3 months value-packed training depending on the desired level of detail and depth of knowledge.